The difference between “marketing” and “product” in crypto is becoming more obvious. Attention can be bought quickly through incentives or hype, but retention is much harder to build. And retention usually comes from user experience, not narrative. What stands out about Tria is their focus on solving the small but repetitive frictions in Web3: network switching, gas fees, bridging, or interrupted trading flows. When those steps are simplified, users naturally spend more time on-chain. That’s also why UX is becoming such a major competitive advantage in crypto. Products that make users “think less” are usually the ones that scale the fastest once real adoption begins. @useTria